From founder to new owner — a seamless transition at Produsoft

The company

A steady fixture in Flanders’ manufacturing industry.

Produsoft is a technology company from Maldegem that has been developing CAD-CAM software for the metal industry for more than thirty years. Founder Ronny Jonckheere built a business resting on a loyal customer base, a stable team of ten employees and a strong reputation in a niche market. Not a fast-growing tech company, but exactly the kind of business that forms the backbone of Flanders’ manufacturing industry.

The challenge

Not just any buyer, but the right successor.

After three decades as an entrepreneur, Ronny faced a question many founders postpone until it’s too late: who takes over, and how do you do it well? The challenge wasn’t so much finding a buyer, but finding the right successor — someone who knows the business from the inside, respects its culture and can guarantee continuity for clients and staff.

In Lieven Decloedt I found a successor who knows Produsoft inside out.

Ronny Jonckheere, founder of Produsoft

On the other side was Lieven Decloedt, who had already worked at Produsoft between 2003 and 2008 and had since gained international management experience. The ambition was there, but structuring an acquisition well takes more than motivation alone.

GrowPilot’s role

Valuation, negotiation and deal structure.

GrowPilot advised Lieven throughout the acquisition process, focusing on the three elements where most deals stumble: valuation, negotiation and deal structure. We helped Lieven build a well-founded view of the company’s value, guided the negotiations with the selling party, and helped think through how the deal could be structured in a way that works for both sides — financially and personally.

Lieven took over the business together with his wife Lieve Deketelaere, who brings B2B marketing expertise. A complementary duo, with a clear plan: build further on Produsoft’s strong foundations, without major changes in direction.

I’m glad to return to the place where my career began. My focus is on continuity, quality and sustainable growth.

Lieven Decloedt, new owner of Produsoft

The result

A transition with maximum continuity.

Since 2 March 2026, Lieven and Lieve have been at the helm of Produsoft. The entire team of ten employees stayed on board. Ronny Jonckheere is supporting the transition for a while longer, maximising continuity. For clients and staff, almost nothing changes — which is exactly the point.

A transaction that shows how the right guidance at the crucial moments makes the difference: a fair valuation, a balanced deal, and a transfer that both buyer and seller look back on with confidence.